Introduction

The Big 5 Athlete Programme

The Big 5 is a blended, cohort-based development course for early- and mid-career athletes (ages 18*–35) across sports in Kenya, designed to provide the practical knowledge many athletes only access later in their careers. Delivered over eight weeks or as an intensive bootcamp, it combines live expert-led sessions, short asynchronous lessons and applied assignments that fit around training schedules. The programme covers nutrition on a budget, sports psychology, injury prevention and recovery, financial literacy, leadership, media and contracts, and career transition planning. By the end, participants are equipped with practical tools to improve performance, manage their finances and wellbeing, and plan for life during and beyond sport.

The Little 5 Athlete Programme

The Little 5 is a compact, age-appropriate life skills curriculum integrated into regular academy training for young athletes (ages 10–18). Delivered in short weekly sessions alongside sport, it ensures learning complements rather than disrupts training. The programme builds foundational personal development, emotional intelligence, health awareness, career exploration and social responsibility through interactive activities, discussions and roleplay. It focuses on helping young athletes make better decisions, understand themselves and others, develop dilligence and respect, and gain essential “life knowledge” that supports both their sporting journey and their wider development.

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