30 July 2025
Kenya Supporter’s Shirt as a Tool for Grassroots Sport Support.
Due to popular demand, DBA Africa has launched new colours for the Kenya supporter’s shirt which was teased earlier this year and proved a huge hit amongst different sports fans in Kenya and around the world.
The supporter’s shirt, already on sale at events through AS Sports Africa and soon available online with the DBA shop launching virtually in the next fortnight, is designed as a proud statement of support for Kenyan athletes. More than just supporter’s merchandise, the shirt is a symbolic piece for anyone who believes in the power and future of Kenyan sport whether cheering at a local tournament or representing Kenyan excellence abroad.
The supporter's shirt stands alone as a fundraising tool where proceeds will go toward DBA Africa’s sports development initiatives in East Africa such as academies, tournaments and tours. It reflects the DBA Africa vision of harnessing local energy and pride to make real sustainable change; an initiative grown, designed and executed right here in Kenya. For fans, there's often no clear channel to give back in a way that feels real or transparent. Now there is.
Backed by Fans, Built for Impact
This project wasn’t born in a boardroom. The original shirt gained popularity simply by being worn in stadiums and in neighbourhoods, to show support for Kenyan sport. The new launch responds to what people asked for: more colour options and a direct way to contribute to the future of Kenyan sport.
This is not just a way to raise money but a way for fans to carry the message of Kenyan excellence with them, wherever they go. The supporter’s shirt is wearable pride, a reminder that every jersey sold helps get a young athlete onto a pitch, into a tournament or on the road to opportunity.
Changing Lives Through Sport
This is the real meaning of DBA’s pillar: Changing Lives Through Sport. When fans wear the shirt, they are actively part of the support system that funds grassroots sport.